Firstly, if you are unsure how to set up your WordPress, go to How to set up a WordPress blog.
Alright, if everything is set let’s go ahead and talk about how you can get your website to the top of Google search results…
Step 1: Setting Up Yoast WordPress Plugin
The first step is to go to your WordPress dashboard and select ‘Add New Plugin’ and install the Yoast SEO. Then activate it. It is a free plugin.
Then enter the keyword we researched previously into Yoast while in ‘Post Editor’.
To do this, start a new post, then scroll down until you see the ‘Yoast SEO’ section.
Select the ‘SEO’ tab then enter your keyword in the ‘Focus Keyword’ section:
As you can see, this will show you the keyword for how to optimize your post for SEO.
Step 2: How to Write an SEO Optimized Headline
The next step is to write a headline optimized for SEO.
To do this, head to Google and enter your keyword into the search bar. When you do this, Google will suggest variations and long-tail versions for that keyword:
What we want is to find the longest version that relates to the topic of your post. And generally, the higher up a keyword is in the suggester, the more search volume it gets.
So press the ‘down arrow’ key until you get to a keyword that relates to your topic. Then press the ‘space bar’ and see if it brings up an even longer tail keyword that relates to your post.
Then scroll down to the nearest keyword that relates to your post and press the space bar again. Keep doing this until Google suggester runs out of long-tail keywords related to your subject.
Once you’ve got the longest keyword related to your post, paste it into the headline section:
Now, this is going to be the core of our headline. Plus, it will help to rank for more long-tail and variations of our keyword too. Just keep in mind, your headline will be the no:1 factor when it comes to click-through rate.
So we need to make your headline as interesting as possible while keeping the keyword intact. You may not be able to do this due to lack of space, but if you can, then it’s worth doing.
To do this, I recommend deploying two copywriting techniques.
- Curiosity: something revealed in your article they’ll see when they read it.
- Benefit: tell them the desired outcome they’ll get when they read and apply your article.
If you do this, this should help you to stand out and get a higher click-through rate.
A higher click-through rate (and engagement) can get you higher rankings in Google too.
Just keep in mind you need to work within the parameters of what Google gives you.
Thankfully, the Yoast SEO plugin makes this easy to do…
Make sure your headline works for both desktop and mobile versions of Google by the way.
Step 3: How to Optimize your Permalink/Slug for SEO
Another way on how to get your website to the top of Google search results is your Permalink.
This is really easy to do, all we do is use the long tail keyword we found in the last step. Then paste it into either one of the following boxes…
You can either paste the keyword at the top of Post Editor where it says Permalink
…Or you can head down to the ‘Yoast SEO’ section and paste it into the ‘Slug’ section.
Whichever you choose, the outcome will be the same.
Also, WordPress will auto hyphenate the URL extension for both of them as well. Means, it is automatically added when you enter your post title. The title is taken as the permalink.
In case you change your post title, it is important to also change the permalink.
All you have to do is, click the ‘edit’ button as shown and edit your permalink. And yes, do make sure to hit the save button after you are done with.
Step 4: Optimizing your Meta Description for Optimal SEO
The next thing we need to do is optimizing your meta description for your keyword.
Once again, this is very easy to do…
Simply head down to the ‘Yoast SEO’ section in Post Editor again.
Then click on ‘Edit Snippet’ in the ‘Snippet Preview’ section:
Now when doing this, make sure to use your keyword we found in step 2.
Also, just like your headline, you want to really sell your post in the meta description. Once again, I recommend using these two copywriting techniques:
- Curiosity: Something revealed in your article they’ll see when they read it.
- Benefit: Tell them the desired outcome they’ll get when they read & apply your article.
This should be a lot easier to apply than the headline as you’ve got a lot more space this time.
Just keep in mind Google doesn’t always show your meta description in their search results. Sometimes, they’ll take another snippet from your post they think best describes your article. However, if you use your keyword, the chance of Google using it goes up considerably.
Step 5: Article Length, Keyword Density & header Tags
Hmm… article-length … This one is quite tricky to talk about as there’s no real right or wrong answer. Lots of SEOs say you should write your articles 2000 or more words to get them ranked. But, what I would say is to focus on getting your visitor a solution to their problem instead.
But not only that, you want to help them get a solution in the quickest and easiest way possible.
So you need to make your articles as detailed and easy to follow as you can. As long as you give clear and easy-to-follow instructions it doesn’t matter that much because your readers will still find value in it.
If you unnecessarily try to elongate your article just for the sake of getting 2000 words content with no value, you will bore your readers and they will bounce anyways!
Also, read 6 Ways To Write Your Content Faster.
Generally, posts with higher word counts rank higher in Google search results. That said, don’t just write lots of words because they rank higher in Google. Instead, focus on delivering more value.
When you do this, your word count will naturally go up rather than artificially forcing it up. This will improve engagement which should reward you with better rankings in the long run.
This will involve going in-depth and drilling down into the tiny details everyone else grosses over. Adding lots of images to explain the process will help to make your posts easier to follow too.
When you do this, your word count will naturally go up without artificially forcing it up.
Plus, you’ll rank for more long-tail keywords as you’ll be covering more topics in your posts.
So the big take-away is this…
What I am saying is – focus on massive over-delivery when writing your blog posts. If you do this, Google will reward you with higher rankings and will send you more traffic. Also, you’ll build more natural back-links because people will want to link to your site.
Aim to embed your keyword in your article roughly every 400 — 500 words. Also, I would recommend using synonyms of your keywords in your posts as well. Synonyms are basically different words that mean the same or have a similar meaning.
For example, here are some synonyms for the word “big”:
So say I wanted to rank for this keyword:
- How to get your website to the top of Google search results
Then I could use phrases like this in my article:
- How to get a site to rank in Google search
- Getting a web-page 1st in Google SERP.
- How can I get my blog post on the first page of Google results?
So mixing in synonyms of your keyword can help you rank for more variations of your keyword.
If you’re struggling to find synonyms for your keyword, you can use this free tool here:
Just enter the keyword & this site will generate plenty of synonyms you can use:
Using synonyms along with your keywords can help you rank for more variations of your keyword, therefore driving you even more traffic from Google.
When writing your blog post, make sure to use header tags. Not only will it help to break up your post, making it easier to read, but it can help with SEO too. Header tags come in a hierarchy of 6 sizes.
Header 1 is the most important, right down to the least important, header 6. You don’t need to use them all, in fact, I would only use header 1 to 3 and skip the rest. Just make sure when you use headers 1 and 2 to place your keyword to get an SEO benefit.
Also, you only want to use header 1 and 2 tags once per article. Then use header 3 for the rest of your headers.
If you haven’t done this, head over to your blog post and do the necessary corrections NOW… Otherwise, you will forget or delay it.
Step 6: How to Optimize your Images by reducing File Size
The next step on how to get your blog post on top of Google search results is optimizing images.
If you haven’t installed the Smush WordPress plugin, then do so from the ‘ Install the new plugin in section.
Smush will automatically shrink your images so they will load faster, which will help with SEO. However, if you want to take it further, I recommend manually shrinking the images yourself.
Also, read Do Images Really Matter In My Blog?
To do this, you will need photo editing software to shrink and optimize the images. You can optimize all the images in my post using Photoshop.
It’ll be different if you’re using another photo editor but I’ll show you how I do it with Photoshop.
Start up Photoshop and drag and drop the image you want to optimize. Then you would set the image to full size by setting this to 100:
Then go to Image >> Image Size:
Then Select Percent and take a rough guess what percentage you want to shrink the image to:
Click on OK and Photoshop should then shrink the image to that exact size. If you’re happy with it, great, if not, then Step Backwards in the Edit tab and do it again.
It’s always better than the image is a little big rather than a little too small by the way. If it’s too small, you will have to enlarge the image in Post Editor and it will result in a blurry image. Once you’re happy with the image size, go to the File tab then Save for Web:
What we need to do now is further optimize by shrinking the file size even further.
So when applying the up and coming settings, you need to keep an eye on this number here:
The lower you can get this number, the more optimized and faster loading the image will become. Just keep in mind, the lower you the number, the lower the image quality becomes.
So it’s all about getting that perfect balance of image quality and image file size.
If the image has a low color count like symbols, logos, etc, then PNG-8 is the best.
Then you would go to Color and put it to the lowest setting you can:
Depending on the image, I find “32” or even “16” is the optimal setting. However, if the image has lots of colors like photos of people etc, then PNG-8 may not work. Then I would opt for JPEG instead as it’ll give you more colors without upping file size:
Once you’ve got the file size down to the lowest you can without losing quality, Press Done:
Then save to your computer.
Step 7: How to Optimize your Images using Keywords
Now that we’ve shrunk our images, we now need to optimize our images with our keywords.
The first way to do this is to simply rename the files with your keyword.
Here’s how to do it…
Renaming the Image Filename with Keyword
Basically, you take the keyword we got in step 2 and change the spaces with hyphens instead. Then I would put some random numbers next to it to make the filename unique.
So for example, say if my keyword was this:
- How to get your Website to the TOP of Google Search Results
Then the filename for my first image would be:
And like I said before…
Each image would get its own unique number at the end as you can’t use duplicate names. Once you’ve done that, you can simply upload the image through your Post Editor.
Optimizing Images in the Image Details Section
Once you’ve uploaded the image, we now need to edit the ‘Image Details’ section.
To do this, click on the image you want to optimize.
A small popup will then appear & you simply click ‘Edit’:
Then a new window called ‘Image Details’ will appear.
Here’s a breakdown of the parts you need to pay attention to:
- Alternative Text: gives a brief description to Google what is happening in the image
- Caption: Add additional info if you want to give more context to the image
- Image Title Attribute: Same as “Alternative Text” but the info appears as a popup
Now to optimize these 3 settings for your images, use your keyword in 40% of your images. For the remaining 60% of the images, leave them blank, or use synonyms of your keyword.
Step 8: Adding Internal Links
The reason why internal links boost rankings is that it actually lowers your bounce rate. The bounce rate basically means people visiting your site then leaving without visiting other pages. So what you need to do is linking to other pages on your site whenever possible.
If you do this, people will start to visit other pages on your site & lower your bounce rate. After a while, your engagement rate will start to go up and can increase your Google rankings.
There are Other Benefits to Internal Links too…
Another benefit to internal links is that it can pass link juice to other posts on your website. This will help to further push those pages higher up in the Google search results too.
Always link to other posts on your site whenever relevant as it’ll help those posts to rank higher in the Google search results. They won’t be as effective as links from external sites but it still helps nonetheless. So link to other relevant pages whenever possible to improve engagement & rankings.
That’s How to Get your Website to the TOP of Google Search Results for FREE!
So, put this into action and let me know how it goes for you.
At the end of the day…It’s never one thing but a cumulation of everything combined where the magic happens. One trick or hack will never cut it in this game, despite what some will have you believe. It also depends on your niche topic.
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MLian’s passion for writing is to help you understand that ‘All That Glitters Is Not Gold’. Her mission is to show you Practical and Actionable Ways To Earn Money online and offline to save your time and money – that you won’t get “SCAMMED” into buying something that promises Big but really doesn’t profit anyone except the owners.