How to Add Google Analytics in WooCommerce

What would be one of the most important strategy in order to make a sale?

To sum up the answer, it would be to understand what the customer need and want. Did you agree with me?

And what will you do if you know the shopping behaviour of your customers? Won’t it be much more easier to make sales and increase your revenue as you are not ‘blindly’ selling, but have ‘targetted’ the ‘soft spot’?

How To Add Killer Google Analytics In WooCommerce NowAll those super ecommerce marketers used this tactics to make thousands of sales. And now is your turn to achieve that too. For that, you need to enable WooCommerce Google Analytics Enhanced eCommerce.

Before we talk about how to install this Easy, Powerful Google Analytics In WooCommerce let me show you some of the remarkable differences you need to know between ordinary WooCommerce and the enhanced WooCommerce.

Difference

Traditional eCommerce Tracking

Enhanced eCommerce Tracking

1. Overview & Product Performance Reports

You get sales data and store metric for Individual products only such as revenue, conversion rates, average order value, refunds, etc.
It allows you to track categories and brands taxonomies that are relevant to your business in addition to individual data. 

This will help you in evaluating data on the basis of product categories & brands.

2. Shopping & Checkout Behavior Reports

You get limited insights into how your products are performing.

You get more detailed insights into:
1. Product page views
2. Shopping card initiations
3. Cart abandonments
4. Completed transactions, etc.

3. Product List Performance Reports

You have to manually group your product list and can not track which products your customers have seen.

1. Your products are logically categorized for maximizing your revenue.
2. You can track the product lists seen by your customers and analyse their performance.

4. Other Useful Marketing Reports
You cannot track the performance of your coupon codes, your top affiliates, transactions, average order amount.
With enhanced Google Analytics eCommerce, you will be able to track:
1. How your coupon codes, affiliates are performing
2. Your average order amount
3. Transactions and much more.


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Here is How To Add Killer Google Analytics In WooCommerce

 

Using MonsterInsights, you can easily set up Google Analytics on your website and you can do that without any coding.

Here is how to install Google Analytics by MonsterInsights  if you haven’t done it yet. After that, using MonsterInsights eCommerce addon, you can set up your enhanced eCommerce for your WooCommerce Google Analytics tracking.

 

Step 1 : Installing the MonsterInsights Plugin and the eCommerce Addon

All you have to do is, go to Insights >> Addons >>eCommerce. Activate the addon, and then to to your Google Analytics account.

 

Step 2 : Enable the enhanced eCommerce Tracking in Google Analytics

When you log in to your Google Analytics account, select the website for which you want to enable the enhanced eCommerce tracking.

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Now click the ‘Admin’ option which is in the left taskbar as shown below.

Then select the ‘eCommerce Settings’ which is found under the right column.

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Select the sliders ‘On’  under the Status. Turn ‘On’ under the Enable Related Products. Then click the ‘Next Step’ button.

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Step 3 : Enable Enhanced eCommerce In MonsterInsights

What you have to do now is to go back to your WordPress dashboard >> MonsterInsights >> Insights >> Settings >> eCommerce from the top menu. Now enable the ‘Use Enhanced eCommerce’ option.

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That’s it. The enhanced eCommerce will automatically start tracking your WooCommerce store. Go to Insights >> Reports >> eCommerce from the menu bar.

There you will be able to see the overview of your store with stats that shows your conversion rate, transactions, revenue and average order value. You can even change the data range according to your preference.

This is how you can use MonsterInsights Google Analytics enhanced WooCommerce which will boost your online store’s performance.


Conclusion


You can run your eCommerce store without the ‘Enhanced WooCommerce’ Google Analytics however if you really want to scale up your revenue installing the Addon will be a blessing that you will regret why you haven’t use this before in your business!

If you haven’t use it yet, here is Google Analytics by MonsterInsights. Try it out for your own benefits.

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